Easy to use : Most people are already familiar with WhatsApp from their personal use, which means that there is no time to learn the program. B2B companies Creating broadcast lists is as easy as creating a WhatsApp group. WhatsApp can also be easily accessed on the desktop, which makes it easier to reply to messages.
Easy contact : WhatsApp allows customers to quickly contact the company. The quick contact makes communication easier when it comes to support requests. Images or documents can also be easily sent to clarify any problems.
High visibility : On average, a WhatsApp message is seen within 15 minutes. Since many people have WhatsApp installed on their smartphones and read them quickly, messages have a very high visibility.
Disadvantages of WhatsApp in B2B companies
Subscribe and unsubscribe to the indonesia phone number data newsletter : To subscribe to a newsletter via WhatsApp, the customer must provide their telephone number, save the company’s number and send the company a predefined message to subscribe. This double opt-in process is very complex, but necessary to protect yourself legally. An opt-in is an explicit consent process for marketing measures such as the WhatsApp newsletter. The recipient must explicitly give their consent to receive these marketing measures. It must also be ensured that the customer knows how to unsubscribe.
Data protection : Anyone who uses WhatsApp influencer marketing attribution: why it matters and what you need to know releases their data and the data of their contacts. The legal implications of this have been discussed for years. The current status is unclear.
Limited broadcast lists : Currently, only up to 256 contacts can be added to a broadcast list. If you want to reach more than 256 people, you will need to create multiple broadcast lists.
Conclusion
The WhatsApp messenger service is ready to launch for B2B companies. There are a wide range of possible uses, from newsletters to reporting on events. Using the messenger makes it easier for customers to contact the company. B2B cyprus business directory companies Customer satisfaction and loyalty can be increased by quickly answering messages. As long as you make sure you know what is allowed, the messenger offers many possible uses and advantages for companies.