Influencer Marketing Automation Software: 4 Tools That Will Simplify Your Day-to-Day

When you’re working with an influencer, it’s important to have access to the right tools and software so you can track and measure the progress of your campaigns. The right influencer marketing automation software can help you monitor your KPIs and performance metrics so you know what’s working well and what you need to improve to increase your ROI. Many solutions also offer valuable tools so you can find the right influencers for your campaigns and develop strong, profitable relationships.

Let’s take a look at what exactly influencer marketing automation software is and what features you need to look for to streamline your IM workflow and help you sell more products.

What is influencer marketing automation software?

A platform ofinfluencer marketingInfluencity helps brands and agencies manage every stage of their influencer campaigns . A good solution usually includes all the tools you need to find the right influencers for your brand, analyze their performance metrics, organize your campaign workflows, twitter database and track campaign performance in real time. For example, the Influencity solution includes discovery tools, a complete influencer relationship management (IRM) tool, campaign workflow tools, and features for integrations and automation .

Influencer marketing automation software is a critical tool for brands of all types and sizes. It helps you automate and streamline many of the stages of your IM workflow so you can focus on building strong relationships with your influencers and launching successful IM campaigns.

Features of Influencer Marketing Automation Software

Now let’s look at some of the features you need to look for when looking for an influencer marketing automation software solution for your business. These features will help you automate and streamline the various stages of your campaign workflow. 

The following features are included in the single application ofinfluencer softwareInfluencity. By combining these features into one simple, easy-to-use interface, you can manage your campaigns from start to finish so you can launch successful influencer marketing campaigns and sell more products .

Discover Tool

An important feature to look for in an influencer marketing automation software solution is access to tools that help you find the right influencers for your campaigns . Ideally, these tools should go beyond a basic database.

For example, the Influencity platform includes a Discover tool , where what is a website migration service? you can apply a range of filters to your searches to find what you’re looking for faster and more effectively. Our technology allows us to “see” millions of influencer profiles from around the world and organize them on your search results page. You can search not only by influencer statistics and interests, but also by the interests and demographics of their followers. This way, you can find influencers that fit your brand’s needs, vision, and goals and create highly engaging campaigns that help you boost audience-brand affinity.

Influencer database and analytics

Automation Software An influencer database is an aggregator directory where you can view specific metrics about the social media influencers you have saved. 

This usually includes: 

• Public contact information
• Active social media and platform users
• Data on the specific market or industry you are targeting
• Content types, styles and formats
• Interests and experience
• Data on the quality of your followers (to ensure you are reaching real people, not bots)
• Earned media and engagement rates 
• Audience demographics and location

With Influencity influencer marketing automation software, you can create your own database of influencers so you can thoroughly analyze each potential candidate. You can also cameroon business directory create lists to see how a group of influencers would perform together and their percentage of unique and shared followers. This gives you an idea of ​​which profile or profiles would have the greatest impact on your campaign.

Campaign Workflows

Automation Software An often-underrated feature of influencer marketing automation software is the ability to create your own campaign workflow. This allows you to visualize every step of your campaign so that each member of your team has the most up-to-date information on what has been done and what needs to be done on your campaigns.

With the campaign workflow feature of Influencity automation software you can:

• Customize your processes and run multiple campaigns at once.
• Adapt your workflows to the type of campaign.
• Save prices for each assigned task for easy reference.
• Create a calendar so you know what needs to be done and when.
• Fully monitor your campaign progress to determine if you are meeting all your milestones.
• Getting all team members on the same page.

Reporting and dashboard tools

Finally, a good influencer marketing automation software solution should also include tools for reporting on campaign performance . The best reportsmeasure KPIsuch as engagement, the total earned media value of your campaigns and cost breakdowns based on the pricing information you provide. Audience data is also essential, as it tells you who you’ve reached and where.