Whether you are a brand or a marketing agency, theinfluencer tracking is an essential element of running an influencer campaign. It helps you identify how your influencers are performing and which platforms and formats are generating the most engagement. Without this data, you don’t know how effective your campaigns are, which strategies are working best, and what impact your influencers are having on your business results.
Of course, you can monitor all of this information manually. However, it can be time-consuming and require a lot of useful resources. Instead, you can automate the influencer tracking process and free up more time to invest in creating a strategy and planning your next campaign .
With this in mind, let’s look at some of the differences between manual and automated influencer tracking to help you decide which method will help you take your brand to the next level.
What is influencer tracking?
Influencer monitoring is the process of monitoring the performance of an influencer you have collaborated with. The purpose is to determine if their performance meets your expectations and if they are generating the desired results with their campaigns.
Influencer tracking can be done in a number of ways, depending on your campaign goals and the KPIs you’ve chosen to monitor to measure progress toward your defined objectives.
This may include monitoring:
- Key metrics such as engagement, reach, views and impressions (these metrics are included in the influencer’s private data page, which they must share with you)
- Affiliate Links and Promo Codes
- Page traffic before, during and after launching a campaign
- UTM tracking links to monitor individual influencer performance through sites like Google Analytics (UTM links can be used to monitor which platforms, influencers, and campaigns are driving the most traffic to a page, what type of content is having the most impact if you’re doing A/B testing, etc.)
- Sales and lead conversions
- Campaign ROI
All of this data helps you identify the impact your marketing campaigns are having.influencer marketingin your brand and whether or not you need to adjust your strategies to increase your ROI.
How to track influencer campaigns
Manual influencer tracking is the most cost-effective solution, but having access to accurate, real-time data can be time-consuming.
This method involves creating spreadsheets and monitoring your emails to see who has purchased your
products and where the leads were initially generated. For this method to work, you need to be an organized
person and make sure that you have up-to-date records at all times. It is also best to create separate spreadsheets for each
of your campaigns so that you record the data clearly and any member of your team can access it. Additionally, you need
to make sure that influencers receive regular email updates so that they know how their campaigns are performing and if
they need to make any adjustments to improve it.
Obviously, all of this takes a lot of time, which is why many office 365 database companies choose to useautomation
toolsto streamline the process. This makes it easy to access accurate data that is automatically updated every time someone interacts with your campaigns, accesses your website, or makes a purchase.
Automation tools
Automation tools are a much more effective way to manage influencer monitoring. Aside from speeding up and
streamlining processes , you also have a lot more data about your campaigns, the influencers you work
with, and the audiences they reach. And this means you can proactively provide influencers with the resources,
data, and information transparency they need to optimize engagement on their posts and improve the ROI of your influencer campaigns.
With Influencity, for example, all public data from influencer posts is pulled from their profile and automatically compiled into an easy-to-read dashboard. This dashboard can be tailored to beyonce net worth show exactly the information you want to see and shared with colleagues and clients to show them progress.
The benefits of using automation tools for influencer monitoring
Influencer monitoring Let’s wrap up with a recap of the benefits of using influencer tracking automation tools to monitor the performance of your influencers and the campaigns they promote.
Influencer tracking automation tools can help you:
- Monitor KPIs in real time and make data-driven decisions.
- Save valuable time and resources compared to manual tracking that you can invest in more strategic tasks for the benefit of your business.
- Automate repetitive tasks and improve team productivity.
- Identify sales attributions and where revenue is coming from. This is important because the more reliable your data is, the easier it will be to attribute your sales to the right campaigns and establish what is working well and what is not.
- Gain detailed data on your influencer campaigns, helping you cameroon business directory identify which channels, formats and strategies work best.
- Determine whether an influencer is performing as expected and generating results for your business.
- Understand and grow your ROI .
Ultimately, using influencer tracking automation tools helps you understand how your campaigns are performing, which strategies are working best, and whether you or influencers need to make any adjustments to active campaign posts. This way, you can identify which investments are worthwhile so you can reach your campaign goals more effectively and efficiently.