Influencer marketing attribution is a valuable tool for measuring the ROI of your influencer campaigns , especially if you
work with more than one influencer. You can use attribution to calculate how much each influencer contributes to
achieving your influencer marketing goals and whether their performance is in line with your expectations. This way, you’ll know which strategies are working well and whether any of the influencers you collaborate with are underperforming.
In this post, we’ll discuss what influencer marketing attribution is, why it’s so important, and how the right automation tools can improve your influencer attribution model.
What is influencer marketing attribution?
Traditionally, the individual impact of an influencer on a marketing campaigninfluencer marketinghas generally been measured using one of two methods: promo codes and affiliate links.
Promo codes are specific discount codes created for individual influencers that they then promote in their posts. Brands can calculate how many purchases have been made using the linkedin database different codes to see which influencers are driving the most sales as a result of their campaigns.
Affiliate links are also used to measure influencer sales. Essentially, influencers share specific URLs with their audience (often including their name or ID) and then brands can measure how many sales were made through each affiliate link.
While both methods are useful for measuring direct sales from each influencer campaign you may be running, they are
now outdated. This is mainly because they are easy to take advantage of and with so many coupon sites available, there is
less traceability. So just because a sale is made using a promo code or affiliate link doesn’t necessarily mean that the sale was made as a direct result of an influencer’s campaign. Instead, more and more brands are using influencer marketing attribution as a broader strategy to measure the impact of influencer campaigns.
Influencer marketing attribution helps you identify which influencer multiple properties out of all the ones you work with
is generating the most value for your brand. You do this by establishing a set of rules that aim to determine which
influencers create the most conversions at different stages of the customer journey. This can be done by
tracking engagement rate, reach, and impressions across different platforms, for example. It’s about identifying how an
influencer is performing, where they’re performing best, and the impact it has on your overall campaign ROI.
Why is influencer marketing attribution so important for business?
Whether you are promoting a campaignB2B or B2C influencer marketingMeasuring your influencer marketing attribution rates can help you determine the weight and return on your influencer marketing investments and which platforms and people are helping you achieve your campaign goals .
Many brands don’t fully understand how to attribute their campaign results in the right way. And it’s a big problem because if you can’t identify which specific platforms, campaigns, and influencers are providing you with the value you need, you can’t make the necessary adjustments to your marketing plan and continue to grow your ROI.
Ultimately, it all comes down to one thing: understanding which influencer strategy brings you the most revenue for your brand. Which platforms and channels work cameroon business directory best for your campaigns? Which influencers drive the most conversions? Do specific content formats have the greatest impact? Does your target audience engage more with one type of post than another?
The only way to answer these questions objectively is to have access to all the right data .
How can I access the data I need? tyle=”font-size: 16px;”>d to calculate your influencer marketing attribution is by using ainfluencer softwareThe right solution can help you stay on top of your campaign metrics so you can identify which strategies, social media platforms, content formats, and individual influencers are having the biggest positive impact on your
For example, Influencity offers users a variety of marketing automation tools and features to help you evaluate your influencer marketing collaborations. You can use the platform to:
- Calculate cost per engagement, cost per thousand impressions and cost per reach for all posts in a campaign.
- Create a list to see the percentage of unique followers an influencer will bring to a campaign
- Record private post data that your influencer shares with you, such as page views, reach, and impressions
- View the earned media value (EMV) of an influencer or an entire campaign. It is measured by views, likes, and comments on social media posts, giving you a dollar amount for the value of the impact the influencers have created
- See the best posts and influencers in terms of performance in a campaign
Influencer Marketing All of this can help you calculate your influencer marketing attribution rate and quantify the ROI of
your influencer marketing campaigns . This way, you’ll understand which strategies work best and what adjustments you
need to make to continuously increase the level of revenue generated by your influencer collaborations.