Google Tools
Google Search Console has gained new features and some of its reports have a new look.
In January, it launched a URL Inspection australia telegram data API that can help developers debug and optimize issues with indexed pages, on an individual basis.
For example, you can request data for an indexed URL and the API returns available index information such as index status, AMP, rich results, mobile usability, user-declared canonical, and Google-selected canonical.
Some more improvements to Google Search Console include:
- connect to Data Studio and configure custom dashboards including bubble charts that can help perform query analysis;
- updated page ranking reports;
- new video index report;
- new HTTP report;
- New merchant listings report;
- new section for shopping tab listings.
Google Analytics 4
As of July 1, 2023, the Google Analytics Universal Standard will no longer process data. It will still be possible (for a while) to view your reports. But measuring new data will only be possible in Google Analytics 4 .
For websites using the 360 Universal Analytics version, properties will have a slightly longer cut-off date: July 1, 2024.
Google says that next generation (GA4) “ learn the concept of lovemark and transform your customers into lovers of your brand is a new property designed for the future of measurement .” Here are some of the possibilities it promises:
- collect website and app data to better understand the customer journey;
- use event-based data instead of session-based data;
- include privacy controls such as cookie-less measurement and behavioral and conversion modeling;
- Predictive capabilities provide guidance without complex models
- Direct integrations to media platforms help drive action on your website or app
So, are you ready to change your SEO in 2023?
Wow! What a year!
As we can see, all algorithm updates focused on improving the relevance and accuracy of search results, as well as rewarding sites that provide useful, high-quality content.
In 2023, SEO professionals will need to quickly adapt to updates and ensure their content and websites provide original and useful information.
On the other hand, Google tools have new features to improve the way we can measure different data and this can be great when we need to identify opportunities or solve problems quickly, right?
Yes! It can be difficult to keep up with so many things all the time, but there are many actions you can take to ensure your team is always ready to improve your strategy.
Here are some tips that can help you cyb directory make sure you are on the right track to meet your users’ expectations:
- Don’t write to gain positions: write for people ;
- Be careful when using AI-generated content. You can still use it as an aid, but remember that human review is essential;
- Don’t write about trends if they don’t correlate with your business or if it doesn’t make sense to your audience;
- make sure you implement a well-crafted meta tag strategy that connects them to the content you are actually presenting;
- provide comprehensive information to satisfy your audience;
- Consider building high-quality links, including internal and external links that are trustworthy and that actually make sense to your audience — always your audience, keep that in mind —;
- stay alert to changes related to user behavior (e.g. voice search);
- provides inclusive and natural language ;
- provides fast page loading speed;
- Consider frequent SEO audits to take advantage of opportunities for improvement;
- Additionally, consider frequent content audits to ensure you stay true to your strategy.
provides safe browsing and a secure experience
Finally, you don’t need to memorize what each of these updates do individually. What you need is to understand that, at the end of the day, they are all connected and together they work to satisfy the user.
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