Bing has become a highly recognized search engine for its excellent service, efficiency and speed. It is currently competing with Google to see who is the best in digital terms.
Within this category are online ads, which are a strategy that allows any type of business to prosper. If you need to advertise, it is advisable to use Bing Ads and if you want to know how to advertise through this medium, then this article is for you.
Below we will mention the virtues of Bing Ads and the differences with Google Ads . Keep reading!
What advantages does Bing Ads bring to businesses?
Lower costs
In Bing Ads we can set a monthly budget , it is a new zealand telegram data service that Google Ads does not have.
Ads will be published continuously until the budget is exhausted, at which point our product will no longer be advertised.
Google is, without a doubt, the largest search engine, for this very reason tenders or bids have a greater value to achieve the same objective than if we use the platform designed by Microsoft .
Serve the niche market
In this case, Google’s greatness optimize the user experience is its greatest disadvantage.
It seems a bit contradictory, isn’t it? But no matter how hard the world’s largest search engine tries to include that part of the market that it doesn’t satisfy, it can’t.
The answer?
Just as there is an infinite diversity of markets, the same is true of users or customers.
There are people who do not convert into leads simply because they do not like Google and they decide on its main competition: Bing Ads.
One of Bing Ads’ strategies is to focus on those types of consumers who are underserved and represent a business opportunity.
Lower Cost Per Clicks
Google Adwords handles a larger cmb directory number of users, which is why CPCs are lower on Bing. With less demand, there is less competition from advertisers bidding on keywords .
Planning and executing a strategy optimally will help you get a greater number of leads with Bing Ads.
Create your ad campaign with Bing Ads
First of all, you must enter the Bing Ads page, select -> campaigns -> the campaign objective -> from there, follow these steps:
1. Campaign setup
When you open this tab, you will see that it displays different options:
- Campaign name : you must enter a clear and universal keyword . If it is for a specific country, you can enter the name of the country.
- Language : Use your preferred language.
- Location – At this point, you need to select the country to target or exclude. You will also be able to select who should see your ads, either people in the targeted location or those who search for your targeted locations or view pages about them.
We save, and continue with the next step.
2. Ad groups and keywords
Once inside the next Bing Ads tab, you must keep in mind that campaigns are made up of ad groups and these in turn are made up of sets of keywords. You must fill in the following data:
- Your website : if you have one, you must include it, otherwise you can continue with the creation of your campaign.
- Ad group name : It is best to enter the keyword to be used.
- Write keywords : in this segment, you can place a number of keywords to improve SEO positioning .
Bing Ads has a keyword research tool that you can use by expanding the tools menu .
Select keywords that encourage purchase.
3. Ads and ad extensions
Having already created the ad groups, we now need to create the ad itself.
In this tab, you can create an ad that, when clicked, will redirect the potential customer to our landing page to complete the sale:
- You can select the URL of your web and/or mobile landing page.
- part of title 1;
- part of title 2;
- Ad text, here you should put a brief description of what you want to be displayed in the ad.
4. Budget and bids
We are now in the final step, we are almost ready to create the advertising you need to implement your digital marketing strategy !
In this section you can select the individual budget for the campaign, assigning a daily amount and a bidding strategy for the ad group.
Once you click save, you’re done!
You should see a message saying “campaign created,” which will tell you that they will review the content of your ads and the keywords used.