Let’s imagine the following situation: your marketing team has a goal of generating a certain number
of MQLs and SQLs each month so that the sales team can contact them and convert them into customers.
But how does this conversion work? What types of techniques and approaches are used to convert
some of the generated leads into customers?
Here we have separated the 19 main sales books capable of answering these questions, so
that salespeople can increasingly improve their business approaches and marketing professionals can
understand how sales work. Let’s get to know them!
19 sales books that can help you exceed your goals
1. Predictable Income
This book, by Aaron Ross and Marylou Tyler, is spain telegram data considered the sales guide by
many companies in Silicon Valley.
Within this, it teaches how to deal with predictability in the generation of business recipes so that
planning is done with total security.
With the book “Predictable Income” , you will gain the essential knowledge to consistently generate
leads and, most importantly, convert them into sales to meet each month’s goals!
2. The Sales Bible
It is common knowledge that the Bible global software development is the best-selling book in the
world. With this in mind, Jeffrey Gitomer decided to do the same in business terms: write the best-
selling book in the world. Thus, “The Sales Bible” was born .
The book brings a series of techniques that helped many companies achieve results. The author
emphasizes that the secret to success lies in a good relationship with customers , to the
point of delivering real value to them and being successful in sales.
3. Sales Acceleration Formula
Mark Roberge was the first VP of the Hubspot cmb directory sales team (to which Matt Doyon, VP of
Sales at Rock Content, also previously belonged).
In his book “Sales Acceleration Formula” , Mark tells how he managed to make Hubspot worth
more than 1 billion dollars, as well as pointing out what the culture and management of the sales
team there was like.
4. Spin Selling
The Spin Selling technique was developed by Neil Rackham himself, author of the book, and ended up
becoming one of the most popular for involving the new behavior of consumers — regardless of
whether it is B2B or B2C —, directing the attention of sellers to the sales process.
The methodology taught in the book “Spin Selling” is ideal for complex sales, in which the seller needs to ask the right questions at the right time to win business.
5. Sales Intelligence
Marcelo Ortega has many years of experience in training sales teams and business leaders .
He draws on this experience in his book “Sales Intelligence”, which focuses on managing sales teams as well as the right strategies for winning a lot of business.
The book also talks about what the right characteristics are for sales managers and how to develop them to be successful in this role.
6. The Ultimate Sales Machine
Salespeople often think that in order to be successful, it is necessary to know various sales techniques. But Chet Holmes, with the book “The Ultimate Sales Machine” , came to show that this thinking is wrong.
According to him, it is more effective for a salesperson to know well the techniques that work in his way of working than to know many others and not apply intelligent actions to them.
Thus, in the book, Holmes argues that repetition and the search to continually improve one’s own methods is what makes a salesperson successful.