What works for one audience may not work for another. That’s why it’s important to have a well-defined buyer persona to understand the best ways to create this type of content.
Brands working with an older audience, from 55 years old and up, for example, must be careful that the material is not too complex for a group that does not have the same skills as a digital native.
The same is true for the profiles of users
who live in very distant regions. When we think of the most remote corners of our countries, we are dealing with many places that do not have good quality internet.
In that case, the idea is to work with simpler content and avoid those that require more loading time .
In addition to the two examples we mentione russia phone number data keep in mind that your entire strategy will change depending on the profile of the people you want to reach.
Projects that try to embrace everyone at once do not generate the same engagement as those that seem to have been created exactly for each person who interacted with it.
It is necessary to know, study, map and find the main trends capable of becoming interactive content suitable for each type of buyer persona.
Understand which channels are suitable
Defining your persona will also be important i engaging writing style to keep readers hooked n understanding the best promotion channels. If the majority of your audience is on Instagram, for example, invest most of your creative energy into this social network.
With analysis, it will be possible to enjoy the platforms in the best possible way. TikTok, for example, the social network that has been conquering the world has a very specific audience.
By analyzing the profile of users, we discovered that several brands can afford to “ignore” the success of this network and invest in those environments where they can truly conquer space.
Bonus: The best interactive content formats
After understanding the main data on the topic and recognizing the importance of working with the strategy in search of engagement, we selected the best interactive content formats for you to see their practical application.
Live videos
Live content is a great way to answer questions and have personal contact with your audience. With it, you can create a dialogue, something that is difficult to do on social media, and offer personalized and much more relatable content.
Questionnaires
There are several ways to work with interactive quizzes . Using this strategy, you can engage the reader in a way that they continue to answer the questions, largely due to the different atmosphere offered.
A good example is the travel platform Orbitz cmb directory which, through an interactive questionnaire, asks the reader if their travel companion is the “perfect match.”
With fun and light-hearted questions, the reader is guided to the end of the questionnaire. To receive his answer, he just needs to convert, leaving his name and email registered.
At the end, you receive the result with the contact of the Orbitz company and how it can be useful in business travel situations.
Useful tools for your end client’s work
A good example is interactive calculators . Companies that have bakers as end customers, for example, can create resources so that each person can add the ingredients of the recipe and find out the best way to price them.
An example is the ROI calculator we made at Rock Content , which offers a resource to support Marketing professionals who visit us with the calculation of the efficiency of their initiatives:
Interactive tools, when considered to make everyday life easier for the public, become great allies, and not only at direct moments of purchase .
Interactive videos
Who has seen the episode of Black Mirror where the viewer is responsible for the entire story?
Maybelline , a giant in the global cosmetics industry, ran a campaign using interactive videos , where the user could learn a makeup tutorial based on their personal tastes.
Browsing through the options, the end of the video brought up a full tutorial within that specific person’s style profile.
In this case, interactive content also offers personalization . Using the brand example, imagine how many people are not very fond of heavier makeup or how many like more colorful shades.
To appeal to as many people as possible with static posts, we need to invest a lot more time than we