What are the types of Facebook ads, their costs, and pricing structures?
So far, we have explained the features as well as the advantages and disadvantages of Facebook ads, but in order to create and place a Facebook ad, you need to set various items such
Here we will introduce the types of ad formats, their costs, and fee structures.
*For more details on each item, please refer to the links on Meta’s website.
① Types of ad formats
There are eight types: photos, videos, stories, Messenger, carousel, slideshow, collection, and playable (*3 as of April 2022). Meta’s bolivia phone number library website lists ads suitable for each format and best practices, so it’s a good idea to refer to them.
* Carousel can display multiple images or videos, while Collection can display a main video or image and multiple smaller images, each of which can have a link. Playable is an ad format that allows users to experience a demo of the service on the ad.
② Costs and fee structure
There is no fix price list for Facebook ads, and the cost is determin by the budget and billing method you set. First, you set the budget amount for each day and for the entire period during which the ad is display. Then, advertising on social networks how you select the billing method from impression pay or click pay, and the amount you are chargis determin bas on the number of times the ad is actually display or click.
* Impression (CPM) billing cell phone number stands for Cost Per Mille and is a system in which you are charg for every 1,000 times your ad is displaywhile click (CPC) billing stands for Cost Per Click and is a system in which you are charg for each time your ad is click.
For this reason, it may seem difficult to decide on a budget at first, but Facebook Ads Manager has a function that allows you to run simulations bas on the ad content, budget, and period, so it is a good idea to try out several patterns and measure the expect number of conversions and reach.
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What did you think?
to it because there are many settings and specifications are frequently changed, but you’ll want to be able to use it to get the most out of SNS advertising, which changes rapidly.
To help you make the most of Facebook’s vast user data and diverse functions, there are plenty of examples of how to use them and tutorial videos, so be sure to give them a try.