Customers who know what they want to buy.
They shop all year round, especially during the holiday chinese overseas africa database season . It’s best to start targeting them in early September. Since “planners” don’t shop at any particular time, it’s a good idea to target them throughout the holiday campaign. If they’re constantly seeing your ad, they’re more likely to come to you when they decide to buy.
It is advisable to target advertising to “planners” in multiple marketing channels, for example:
“Planners” typically buy more expensive, but also personalized gifts . They pay attention to high quality and gifts that have a longer-term benefit. These can be gifts that are related to certain interests and hobbies, gifts from specialized retailers that have a longer waiting time, or handmade gifts.
2. Loyal customers
Loyal customers come back to your brand again and again . In current backup strategies for marketing and technology professionals addition to products for themselves, they also buy gifts for others here, all year round. When they think about a gift, they usually don’t think of shopping at a competitor. They have a long-term relationship with the brand, for which you should reward them . The reward can be a small gift with their order, a discount on their next purchase, or a discount on a second selected product.
In addition to a quality product, they also expect perfect customer service , fast delivery, and easy communication with the company.
Starting in September, you can offer such a customer limited editions, your flagship products, special packages, etc. via social media or e-mail. You can delight customers before Christmas with discount codes that they can use when purchasing Christmas gifts.
3. Bargain Hunters
Bargain hunters look for the best prices and wait for discounts. They put up with high quality at an affordable price . They compare prices and buy where it is most advantageous for them . During discount events, they buy impulsively, so they also buy gifts that they had not originally planned. By buying at a discount, the customer feels like they have won.
If you want to attract them, use a strategy of deep discounts, low thailand data prices and exclusive offers . They will also enjoy an interactive countdown strategy (e.g.: Only 4 days left until the end of the event – 50% off on women’s underwear). You can also attract them:
3+1 free purchases,
free shipping,
quantity discounts,
pre-Christmas sales, etc.
Black Friday and Cyber Monday are like moths to a flame. Start targeting these types of customers in November .
4. Last-minute shoppers
Those who leave their shopping until the last minute usually start shopping in the last week before Christmas . It is important for them to quickly select gifts that do not look like they were bought at the last minute. Another requirement is guaranteed delivery of goods by Christmas. These customers need to quickly navigate the offer , so they prefer e-shops that have products divided by categories, for example:
In general, convenient shopping is important for last-minute shoppers. This includes the aforementioned clear offer, sufficient selection, guaranteed delivery by Christmas Eve , the option of free in-store pickup, extended store opening hours, order processing even on weekends, advice on purchases or the offer of gift wrapping .
Last-minute shoppers will also appreciate gift vouchers , which can land in their email inbox immediately after payment.
TipAre you a self-employed person, entrepreneur, company, contributory organization or office with a turnover in non-cash transactions of up to CZK 50,000? Request a payment terminal or payment gateway for half a year free of charge and accept card payments. All you need to do is have not accepted card payments in the last 12 months and meet the general conditions for using the card payment acceptance service.
5. Customers who don’t like Christmas
This is a specific group of customers who try to avoid Christmas customs and atmosphere . They do not need to listen to carols while shopping or appreciate Christmas decorations. The pre-Christmas period is stressful for them. Online shopping is ideal for them. Buying gifts is more of a duty than a joy for them.
Gifts are most often purchased at the last minute , usually during the second half of December or just before Christmas Eve. Some customers may be attracted by discount events such as Black Friday or Cyber Monday .
You can target them through social media, email marketing, or online advertising. In addition to fast delivery and easy selection, they will appreciate it if you offer them a gift wrapping service .