Many companies do this by launching customer education programs and online learning academies that give users access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and ultimately help them understand the value of the good or service they offer. The HubSpot
Academy is a great example of this. Launched in 2012 as a way to help its customers learn and apply new marketing skills to grow their business, The HubSpot Academy has become the go-to tool for hundreds of thousands of people looking to improve their skills related to inbound marketing, sales, and customer service/support.
Among other things
A solid learning academy can help you provide your customers with useful resources, as well as increase user retention, engage with new prospects, and build domain authority.
At first glance, creating an online learning academy gambling data singapore on this scale may seem intimidating or impossible. However, contrary to popular belief, launching such a project is not out of reach. Let’s review the steps required to launch an online learning academy that your customers will love.
►1. Set a specific goal
When you’re starting out on your eLearning journey, it’s easy to get lost in the many different possibilities on offer. For example, you might want to a link-building service can boost help your Customer Success (CS) team speed up onboarding, while also wanting to reduce the number of support tickets and issues for your Customer Service team, or you might want to increase product adoption for your Product team.
You might also want to increase the lifetime value (LTV) for your Leadership team.
While all of these outcomes are possible with an eLearning academy, there comes a time when you need to choose one.
To make this decision easier, identify your ideal student profile and what your biggest challenge is. Ask yourself:
- Are you struggling to get them to use a new feature?
- Does user engagement decrease after onboarding?
- Are your Customer Success whatsapp filter Managers (CSMs) overwhelmed by multiple support requests and tickets?
Find out what is putting the most pressure on you at the moment and start there.
Once you’ve done that, solve that challenge, demonstrate the value to stakeholders – especially your leadership team – and begin solving additional challenges facing the business and/or customers.
