Social media marketing has become an indispensable part of companies. Many companies advertise their products and brands via social networks. Despite this, social media is usually only associated with the business-to-customer sector. But social media marketing also plays a major role in B2B. We explain here why B2B companies should also rely on social media:
Better customer understanding in B2B for targeted social media marketing
In contrast to the B2C sector, the target grou iran phone number data of B2B companies is more manageable overall due to their specialization in different industries. In order for B2B companies to survive on the market, they need to know their target group even more precisely than in the B2C sector. B2B companies therefore often identify their potential customer base before entering the market, carry out competitor analyses or hold discussions with customers. The service of B2B companies is usually needed in the long term. This is why B2B customers usually remain in contact with the company even after the product or service has been sold.
This is because the services and products are often very specific. Due to this prior knowledge and close customer contact, companies in the B2B sector know exactly what needs their buyers have. The specialist knowledge in the respective B2B area makes it easier to define so-called personas. Personas are fictional characters that contain the characteristics, behaviors, needs and sociographic features of the target group. If you create such personas, you how to research influencers: dos and don’ts know exactly what characteristics the target group has in the B2B sector. You can also determine where the target group is on social media channels and at what time. This means that B2B social media marketing can be tailored precisely to the target groups, their social media behavior and their needs.
Cost-effective alternative to achieve various goals
Traditional marketing measures are usually associated with high financial expenditure. From production costs for advertising and image films to print campaigns and trade fair appearances: entrepreneurs today can hardly get away cheaply. Social media is a real alternative, especially for small B2B companies. Which often lack the financial resources for large marketing campaigns. For example, a lot can be achieved with Facebook or cyprus business directory Instagram advertisements (ads) with manageable expenditure. With a previously clearly defined target group, the brand awareness of the B2B company is significantly improved.
If potential customers see the brand name repeatedly in connection with industry-relevant content . The likelihood increases that they will sooner or later actually read the content offered and subconsciously remember the brand. In addition, by clicking on the ads they quickly and easily land on the official Facebook or Instagram company page. Here they can find out more about the services or products offered by the company. In this way, the brand awareness of B2B companies can be specifically increased.
Another argument in favor of using social media is the possibility of increasing traffic to the company website. You can advertise your own website using ads and customers are redirected to the company website with just one click. Due to the increased awareness, most customers find their way there themselves. Depending on the goal defined for the campaign, you can of course link to a specific subpage. For example, you can direct customers from the ads to a product page or directly to the shop. This in turn stimulates purchases.