The popularity of theinfluencer marketingThe influencer marketing industry has been on the rise for several years now, especially among larger brands with a big budget. We’ve all seen Kylie Jenner promoting Puma and Cristiano Ronaldo promoting Clear shampoo on social media. More recently, however, several examples of successful influencer marketing have encouraged a wide variety of much smaller brands to get into influencer marketing. It’s had such a big effect that the industry is predicted to grow to around$16.4 billion by the end of 2022.
The right influencer marketing strategies can help you stand out from your competition. They can also have a direct positive impact on your business’s overall bottom line. Essentially, this is because influencers know how to engage with their audience and encourage them to trust and believe in your brand.
But how exactly do they do it?
Let’s look at 5 influencer marketing examples to show you how the right campaign can have direct benefits for your brand and business.
67 shades of Dior campaign
The first of the featured influencer marketing campaigns we are going to look at was created by Dior.
Dior collaborated with Buttermilk , an influencer marketing gambling data singapore agency, on its recent “ 67 Shades of Dior ” campaign. The campaign was designed for the launch of the cosmetics brand’s new product line, Forever Foundation, which has a range of 67 unique shades.
The goal of the campaign was to showcase the wide diversity of the product line. Dior collaborated with 67 different influencers, each representing one of the 67 unique shades. Additionally, each influencer published one social media post per day, focusing on cosmetics and beauty content for 67 consecutive days.
In total, these 67 influencers had a total reach of 2.66M followers . Their combined posts had 1.85M impressions and resulted in 592K engagements . In fact, the campaign was so successful that Dior was awarded the Gold Winner for Best Beauty Campaign at the 2020 Influencer Marketing Awards. This is aperfect example of an effective collaboration with influencers.
Dunkin’ Donuts: National Donut Day
The second of the influencer marketing examples that we hope will translation gpt to avoid inspire you was launched by Dunkin’ Donuts.
Dunkin’ Donuts, the global confectionery giant, launched a successful influencer marketing campaign with its advertising agency, Trilla, a few years ago. The campaign was essentially centered around a special offer: get a free donut with the purchase of any beverage.
During the campaign, Trilla collaborated with entertainment studio and digital talent network Collab to create several social media campaigns. Through these campaigns, 8 influencers shared fun, humorous and festive content around a common theme: donuts. The goal was to motivate customers to visit a Dunkin’ Donuts store and make a purchase to claim their free snack.
The campaign reached 3 million people and was so successful that Dunkin’ Donuts has made it an annual event.
Absolut: Planet Earth’s Favorite Vodka
Absolut is also into the world of influencer marketing. The famous vodka brand launched a campaign in 2019 with the hashtag #AbsolutPlanet to highlight ways in which we can all take better care of our home, planet Earth.
During the campaign, Absolut collaborated with several planet-conscious influencers with engaged followers across various social media platforms. Each influencer designed and shared content focusing on demonstrating the brand’s commitment to global values and actions through Product, Planet and People. These included the use of efficient farming processes, the recycling of distillation resources and their support of the LGBTQ community, among other pillars.
The campaign lasted for 8 months and generated around 8.6M engagements on social media. As a result of this success, Absolut won the Gold Winner for Best Food & Drink Campaign at the 2020 Influencer Marketing Awards.
HISTORY Channel: TikTok campaign
The fourth of the 5 influencer marketing examples worth highlighting refers to aTikTok influencer marketing campaignlaunched by the HISTORY Channel.
HISTORIA Channel collaborated with several TikTok influencers during its “ Get Curious” campaign . The goal was to
expand its reach on social media by creating high-quality videos that showed how interesting the channel could be. In this way, the channel positioned itself as a relevant and fun brand among younger generations.
The campaign reached around 21M accounts and the content cameroon business directory was viewed 12.2M times . As a result, the HISTORIA Channel gained 50,000 new followers on TikTok.
Häagen-Dazs BOGO Promotions
The last example we want to share today is a recent campaign launched by Häagen-Dazs .
Häagen-Dazs wanted to remind its New York customers that its products were an essential part of their summer experience. It did so by collaborating with several local influencers, who promoted its new BOGO (buy one get one) campaign . The campaign also featured several sampling events to attract consumers.
Of all the influencer marketing examples, this one is perhaps the most notable as, in addition to targeting online users,
they also focused on engaging customers in influencer marketing the real world. They did this by hosting rooftop parties
and live social events. This imbued the campaign with a uniquely New York feel that helped engage local customers on an
emotional and organic level. And this, in turn, helped the campaign achieve 14.3M impressions and 27,400 engagements.