The Covid-19 pandemic caused a decade of retail disruption in just a matter of months. For consumers, this crisis has made necessity more important than choice, leading to digital shopping behaviors and expectations that are more sophisticated than ever. And retailers should expect these newly developed behaviors to stick.
For example, in May, 83% of U.S. shoppers said the pandemic had changed the way they shop,1 and more than 50% said they might continue to take advantage of curbside delivery services even when restrictions are lifted.
When it comes to the upcoming holiday season, 74% of U.S. shoppers said they plan to do more shopping online than in previous seasons, and 67% will confirm online that an item is in stock before purchasing.
These findings underscore why it’s so important for gambling data taiwan brands to embrace the changing retail landscape. As such, we outline four steps retailers can take to help deliver better shopping experiences for their customers.
Own your omnichannel stack
When the world changed overnight, retailers who already had their omnichannel stack had an advantage; as retailers rebuild, developing an sharing 3d photos on social networks omnichannel approach should be a key focus.
Some brands may be challenged by the logistics of running an omnichannel business, but the long-term benefits will be worth it.
For example, adopting contactless payment systems can provide faster checkouts. And managing synchronous inventory allows retailers to ensure that stock on websites matches products available on store shelves.
Additionally, chatbots and AI-powered assistants provide assistance when in-person customer service is not possible due to store closures.
Breaking down old silos
Creating a seamless customer experience is about flexibly deploying your omnichannel stack across physical and digital environments. By reorganizing teams and prioritizing new tactics, retailers can eliminate the old silos that once separated physical and digital retail operations.
For starters, consider reconfiguring customer relationship cyprus business directory management systems and point-of-sale systems, consolidating customer data, and rejecting siloed media buying habits.
Brands that reorganize their strategies to ensure a seamless shopping experience across online and offline channels will be one step ahead of their competitors.
Redouble the commitment to evolution
Constant evolution is the only way to keep up with changing consumer behaviors. Soon, services we once considered nice-to-haves will become must-haves.
Same-day delivery is quickly becoming an expectation, and click and collect will become a more synchronous service to meet consumer demand.
Social commerce also offers brands another opportunity to evolve their relationship with consumers. Many retailers already use social media for audience engagement, but they can unlock additional value by owning the entire customer journey on social channels.