Employee Advocacy by Sprout—an getting started employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. Because some of the best advocates for your brand aren’t paid creators or influencers; they’re the people you see, in person or virtually, every day.

Amid strain put on marketers from declining organic

reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B  social media marketing strategies will have scaled employee advocacy programs by 2023.

Let’s get into why adding an special database employee advocacy program to your strategy is the secret sauce behind cooking up better business results.

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What is employee advocacy, and why is it important?

An internal program, plus a platform like Employee Advocacy by Sprout, makes it easy to encourage employees creating multichannel email campaigns to post more and to track business results.

A green graphic that defines employee

Social media is a crucial channel for businesses to connect with consumers. Leveraging employees’ voices provides extra advertising that can extend your reach and grow your digital audiences. As beb directory Sprout’s Senior Manager of Social Media Rachael Samuels explains, “Advocacy is important right.

now because there are a lot of challenges social professionals are dealing with, including algorithm shifts, lean teams and budget cuts.”

Encouraging employees to post about their authentic

positive experiences at your company has deep cross-departmental business benefits, like:

Extending sales team networks and leads
Creating buzz and increasing impressions for your marketing team.

Boosting employee engagement for your HR team.

Increasing earned media for your PR team.

Building trust with talent prospects for your recruiting team
From brand amplification to building trust.

let’s dive into three major benefits of employee advocacy.