Your eBook’s success depends on your distribution strategy. Consider your current marketing channels and where you want to promote the eBook. A few examples include content syndication, display advertising, paid and organic social, and email marketing. If your eBook is gated, meaning someone must exchange their contact information for the download, make sure the landing page is enticing. On the landing page, include a teaser of the content and a few bullet points of what they will learn from the eBook. Finally, it’s important to measure everything. Track the results by channel to refine your strategy for the future. Where are most of your downloads coming from? How many leads are you driving and how many of those leads are converting to opportunities? Remember, an eBook is only one part of an integrated marketing strategy. But by having one eBook, you can immediately activate multiple marketing channels. Conclusion There isn’t one right way to write an effective eBook, but we hope this article will get you started. Successful content marketers also need an arsenal of tools at their disposal. If you need access to writers to scale content production, consider a freelance platform like Nash. And if you need help getting your content in front of the right people at the right time, partner with Intensify.
SmartCall and Salesforce Native App Integration
Here’s our latest roundup of Intensify product updates. This month, our product releases have centered around two main themes: identifying high-potential accounts that may be overlooked and streamlining collaboration between go-to-market (GTM) teams. “Reference customers praise strong intent data, robust customer service, and ability to drive leads and demand” Perhaps most importantly, The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024 strongly corroborates POV on B2B marketers’ evolving needs. And knowing what our product roadmap entails, we can’t wait for the next report on this category. “The market response to Austria Email List 860976 Contact Leads our integrated, signal-based marketing approach has been extraordinary. We’re not just growing—we’re redefining how B2B marketing is done. Our unique position at the intersection of intent data and AI-powered activation is driving our rapid expansion. “Intensify is a data-focused platform that helps B2B companies identify and engage with prospects demonstrating high purchase intent. The market presence of this relatively small but growing company is tied to its innovative AI applications and customized scoring models.
AI-Powered Target Account List Generation
Continuing our commitment to transforming data science into revenue science, we’re excited to introduce SmartCall. This innovative AI-powered tool is designed for creating and optimizing target-account lists (TALs). Unlike traditional lookalike account builders, Smartly analyzes your most successful accounts and generates a lookalike list by scraping similar domain homepages. This method accesses richer, more current qualitative data from high-potential domains that align closely with your top accounts. By leveraging homepage scraping, Smartly reveals nuanced insights about a company’s focus, recent changes, and branding that conventional data sources might miss. The benefits of Smartly are twofold: It helps your sales and marketing teams focus on accounts with the highest likelihood potential of success. By intelligently identifying new in-market accounts, Smartly broadens your addressable audience, enabling teams to impact pipeline more aggressively.
Bridging the Gap Between Marketing and Sales
We have also launched a Salesforce Native App Integration, which brings the power of Intensifier’s intent data directly into your CRM environment. This integration addresses a common pain point, as over 60% of GTM leaders citing challenges in aligning their sales and marketing efforts at the goal, system, and data levels. The Intensify Salesforce Integration provides detailed reporting on accounts and leads showing intent, insights into account activity and engagement levels, and a revenue-impact dashboard. This seamless integration empowers teams to make data-driven decisions and act on intent signals in real-time, ultimately shortening sales cycles. It also helps GTM teams demonstrate the value of intent data by quantifying its impact on pipeline and revenue generation.
Intensify Selected As Revenue Marketing Platform Contender
Last week, Forrester Research, Inc. published The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024, which the research and advisory firm sees as an emerging category resulting from the convergence of marketing automation platforms (MAPs) and account-based marketing (ABM) platforms. Never intending to compete in the long-established MAP and ABM categories, Intensify is delighted—and even a bit surprised—to have been selected for inclusion in the report, which includes well-known tech enterprises such as Adobe, Oracle, Salesforce, HubSpot, and more. Its strategic strength lies in unique fit modeling and intent data, with the ability to activate data through content syndication and digital advertising to deliver contact-level intent and identify known buyers.” vision for a revenue marketing platform is bold and comprehensive.” scored well in providing granular buyer insights, aggregating intent data from multiple sources and using advanced analytics to identify buying signals that enable synchronized, AI-driven programs.”