The reality for B2B teams is that account-level intelligence alone isn’t enough. Intentsify’s Buying Group Intent provides a holistic view of account research at the persona level, enabling you to easily prioritize specific audiences (accounts, personas, leads, and contacts) and personalize engagement efforts based on the behaviors of people that really matter. This powerful new product builds upon and supports our existing Buying Group Contact Data solution, which already delivers key contacts within each buying committee and insights into what they care about most. Key Features Persona-level topic scores: Provides index-based topic scores for each target persona within an account, compared to its historical baseline. Research-stage identification: Highlights each persona’s level of readiness by topic of research. Uncovered personas: Identifies additional titles and functions showing a high level of interest, indicating buying-group involvement. Job-level and function filtering: Enables users to filter personas by job level and job function. CRM integration: Allows users to view buyer intelligence directly within the systems they use every day.
Summaries Help Contextualize Every Touchpoint
Lead Activation Summaries transform complex lead data into clear, easily shareable insights, letting teams effortlessly communicate lead quality and origin to both internal stakeholders and external partners. This in turn, streamlining collaboration and boostings confidence in lead generation processes. Lead Activation Summaries complement the account-level insights with detailed, AI-generated profiles of individual leads that contain intent signals, job title and department, company details, engagement data (for integrated programs, including Benin Email List 136028 Contact Leads website visits and ad impressions), and top research topics of interest to the account, all generated and updated weekly using AI. This allows for you to: Quickly identify leads and accounts that match your ideal customer profile, a crucial factor in prioritization. Understand each account’s strategic priorities and how your solution aligns, ensuring you focus on accounts where you can make the most impact.
Intent data can be incredibly powerful when used right. Good quality data used alongside a dedicated analytics tool can help you interpret the buying signals of your customers and use those to craft timely, relevant, and personalized content that meets you customer exactly where they are on their buying journey. Still, having intent data and making the best use of it are two different things. At Intentsify, we wanted to understand the latest B2B marketing trends and how businesses are using intent data in 2024. We surveyed C-level executives, senior VPs, and other stakeholders working across 10 different industries and asked them about their success and challenges with using intent data, the results of which were published in our The State of Intent Data 2024 report. Here are the four key takeaways.
Data Quality is More Important than Ever
Customer data can have a profound impact on business performance, yet executives still struggle with quality. In fact, 70% quote data quality as their top challenge in 2024, closely followed by data analysis. In order to avoid these issues, businesses need to be careful who they partner with. Always select data providers who are transparent about the source of their intent signals and ensure that the data is accurate, up-to-date, and compliant with privacy regulations. Provided you have good quality data, the tools you use to analyze and execute on this data are also important. Fifty-seven percent of firms with an exceptional intent data ROI say that they use campaign execution platforms such as Intensify to analyze their data and build accurate data models. This can significantly speed up and improve data analysis, resulting in more accurate and better-targeted marketing campaigns.
There Are More Use Cases to Explore
Majority of businesses use intent data primarily to bring in new business. For instance, 67% of respondents said that they use intent data to drive digital advertising, 62% use it to gain market and competitive intelligence, and 57% use it for lead generation. However, intent data can do so much more for businesses. In fact, those who see their intent data programs as “extremely successful” use intent data to better prioritize accounts, improve messaging across all of their communications, and even plan different types of events. In contrast, only 31% of all respondents use it for event planning, and only 32% use it for customer churn prevention. This limited use of data insights is understandable in light of the complexity that goes into gathering, analyzing, and actioning this data. The process can be immensely simplified if marketers have access to a tailored buyer intent intelligence solution that can act as a one-stop shop for all things B2B marketing. At Intensify, for instance, clients get access to over 1 trillion intent signals from multiple sources, advanced analytics, and actionable insights that enables them to target the right accounts, at the right time.