What is an abandoned cart ? It’s money we lose.
It is a well-known fact that only 33% of users complete the checkout process, while the remaining 67% do not. Why do they leave our sites without completing their purchase? And should we remind them of their original intentions?
So, our main tasks are:
identify the reasons why customers are leaving → rid our website of these shortcomings;
Create → send abandoned cart emails using our email templates .
This is the right course of action to reduce the number of cart abandonments by your customers.
Stripo-Return-to-Checkout
Convincing customers to return to your site and complete their purchase is not as easy a process as it may seem.
Reasons for customer departure
There are many reasons why customers leave. But we have identified 11 main ones:
1. Delivery
There are two main points here:
small choice of delivery methods;
We shop online to save time and not to go america cell phone number list somewhere, especially if we are not feeling well, we do not want to crowd in regular stores. And suddenly I am asked to go to the post office, or even “better” – to pick up the goods from the store. I would rather find a more convenient site that delivers directly to my home.
shipping cost.
If additional costs significantly increase the overall cost, it is always a turn-off. Even one extra dollar can disappoint customers and make them leave. Especially if they are not that interested in your product.
Please always indicate that shipping costs are not included in the price of the item. Or include shipping costs in the price for the convenience of customers.
Stripo-Order-Summary
2. Taxes and additional fees
In the EU, all retailers are required to show prices that already include taxes and VAT. Whereas in the US, taxes are a separate thing. Since online there are no borders between countries, we can choose any store we like. To avoid customer confusion, we strongly recommend telling customers whether taxes/VAT are included in the price of the product or not before they add products to their baskets – customers want to know exactly what to expect.
Stripo Sales Tax
3. Lack of customer support
When shopping in a physical store, we ask the salesperson for help. We may want to know whether the fabric is stain-resistant, whether it is natural cotton or artificial, etc. The same applies to online stores. We may also need advice. Provide customers with real-time help or customer support. It is a good idea to even give them the option to contact you by phone in case of special need. This way, you will provide prompt assistance to anyone who is unsure whether he or she should buy from you. Do not let people change their minds. Most purchases are made under the influence of emotions.
Note: If you are unable to provide 24/7 customer support, please be sure to let us know and provide an email address where they can enterprise app development company new york email you to ask questions and get qualified answers as quickly as possible.
4. Customer distrust
Customers may not trust your company for one reason or another and be wary of sharing personal information such as credit card number, CVV code, home address, etc. Let them know that you can print out an order agreement with a stamp or signature to help them feel safe.
You can also offer an alternative payment method: PayPal or Amazon. This way, customers don’t have to share their personal information and bank card details with you.
Stripo-Additional-Payment-Methods-PayPal
5. Incorrect prices
Do you have hundreds or even thousands of items ca cell numbers on your site? But you can’t remember the last time you checked the prices? Make no mistake, this is one of the reasons why so many customers abando
