Let’s start with the basics
The footer of the site is an additional source special database of important information for the user. The very bottom of the resource contains information that does not make sense to put in the main menu, but it should still be there. For example, contacts, company news, terms of cooperation, etc.
Answering the question of what a website footer is, we note that this element not only provides additional information, but also improves the overall structure and functionality of the resource, contributing to a better user experience.
What are the benefits of a footer?
A well-optimized website footer has a positive effect on achieving many business goals, from increasing sales to improving the company’s image. It plays an important role in the overall strategy of digital marketing and business development in the online environment. Let’s look at the main advantages of using a footer.
Important information always in sight
The footer of the site allows you to place privateca politiko kontaktu nin key information that will be accessible from any page. This can be contact information, terms of return of goods, links to important documents, etc. This arrangement provides quick access to key data, positively affecting the user experience.
Easy navigation for users
The footer of a website often contains an aol email list additional navigation menu or resource map. This helps visitors easily find the sections and pages they need, which entails the following benefits:
- Reduced bounce rate as users can quickly navigate to the content they are interested in.
- Increased time spent on the platform due to ease of movement between sections.
- Improving user experience, which indirectly affects SEO performance.
- Increase conversions by making landing pages easier to access.
All this can ultimately help the resource to take higher positions in search results and attract more targeted visitors.
Lead generation
The footer of a website is a great place to place newsletter subscription, registration or feedback forms. This functionality retains the user and encourages them to perform targeted actions, such as registering in an online store or going to and subscribing to a page on social networks.
It’s worth noting that placing these elements at the bottom is important for lead generation:
- The user sees the forms in the footer after reviewing the main content of the page, when he has already formed a certain opinion about the product or service.
- The footer does not distract from the main content, but is always available when the visitor is ready for the next step.
- The placement at the bottom of the page is psychologically perceived as an unobtrusive offer, which increases the likelihood of a positive response.
But you can only get all these benefits with a well-designed footer with correctly selected interaction elements.