Targeting is a powerful tool for small businesses in the fight for a place in the sun. Large brands put pressure on them with budgets and scale, but small companies have their own aces up their sleeves. That’s what we’ll talk about today. How does targeted advertising help you survive and grow, despite competing with giants? Let’s figure it out.

The main advantage of targeting is the ability to show ads only to those who are really interested in them. We set up gender, age, geography, interests – and voila, ads are seen by potential clients.

For example, you have a vegan food store in St. Petersburg. We choose a city, target audience 25-40 years old, hobbies – healthy lifestyle, yoga, animal protection. Profit! Advertising will start appearing in the feeds of St. Petersburg vegans, and not of grandmothers in Saratov, who are not very interested in soy milk.

Narrow targeting allows you to better understand your target audience, their pains and desires. You can safely experiment with different creative options and determine which messages find a greater response.

Plus, social networks provide the opportunity for direct interaction. Users ask questions in the comments, share their impressions – invaluable feedback, which is difficult to obtain in the case of outdoor advertising.

Target is available to almost everyone, unlike TV advertising or billboards on central streets. Minimum budgets start from literally a couple of thousand rubles. So even very small companies can make a name for themselves.

Of course, there are no miracles – a couple of  uae email list thousand won’t do if the goal is to cover half the city. But at the start, this is enough to test audiences and creatives. And then increase investments as the business grows.

In targeting, you always know how much you belgium numbers spend and what you get in return. There are clear statistics on clicks, leads, sales. At any time, you can slow down ineffective campaigns and add budget to successful ones.

Let’s say we launched two ads. The first one brought 10 applications for 500 rubles, the second one – 5 applications for 1000 rubles. Obviously, the first option is more profitable. We transfer money there and forward, to new clients.

Even if a person doesn’t click on the which prestashop modules are essential for a successful online store?  ad, they saw your logo and remembered the name. Next time, they will already know the brand, and then it won’t be long before they buy. This effect is enhanced by frequent displays to the same audience.

It’s easier for large companies: they have dozens of stores all over the city, a well-known brand. But small businesses also have the opportunity to achieve high recognition over time – you just need to be patient and believe in the target.