The study presents data on the structure of demand for city, mobile, regional and foreign numbers among the company’s clients for the period from 2021 to 2023 and identifies trends typical for the first half of each year. More than 7 thousand user accounts from among regular and new Telfin clients took part in the study.
Foreign numbers – demand is predictable
The mass demand for foreign numbers , which began in 2022, is currently acquiring a more jamaica phone number list predictable dynamics of change. Existing customers have already satisfied their need to connect foreign numbers at the peak of demand in 2022, so today there are no abnormal surges in requests from this category of customers. The share of foreign numbers from the total volume of numbers connected by existing customers in the first half of 2023 does not exceed 6%.
The main growth in connecting foreign numbers in the first half of 2023 is observed, first of all, among new clients – they are the ones who are creating demand today. If earlier clients often connected a minimum number of numbers and basic functionality at the start, later adding services and additional numbers, including foreign ones, today, as a rule, they come with an already formed set of requirements for telecom solutions.
Omnichannel and transition to mobile numbers
According to Telfin, the share of mobile numbers among those connected by new customers in the first half of 2023 exceeded 38% and increased by 12% compared to the same period last year. Also during this period, a significant increase in the share of mobile number connections by existing customers is noticeable. If in the first six months of 2022 the share was 29.24%, then in 2023 it was 42.94%. Business is gradually switching to mobile numbers, and there are several reasons for this.
It is important for companies today to communicate with clients not only by voice, but also via messengers, especially for small businesses at the very beginning of their activities. It is mobile numbers that provide such an opportunity – the client can receive all the necessary information in a convenient way for them in the “single window” mode, or rather “single number”. A mobile number today is the key to building an omnichannel solution , which, in conjunction with a CRM system, allows you to seamlessly use the capabilities of telephony and popular messengers. WhatsApp or Telegram accounts can be link to a work mobile number and correspond, as well as call when necessary, while automatically recording all agreements in the CRM.
Another reason for the growing popularity of virtual mobile numbers relates more to existing customers. Additional demand for mobile numbers is stimulated by the active use of end-to-end analytics tools by companies. Thus, when working with Call Tracking services , a large pool of substitute numbers is requir to assign them to various advertising campaigns and promotion channels. Also, some companies purchase a large number of mobile numbers to increase the level of callability.
What about Moscow and St. Petersburg?
When studying the trends in the use of Moscow city numbers , first of all it is worth paying attention to the categories of users and dividing them into special material three types. These are enterprises locat directly in Moscow, regional clients with a federal number in the code 495 or 499 and representative offices of foreign companies in Russia.
Demand for capital numbers among new clients is gradually decreasing, but it looks more stable than among existing clients. From year to year, its fluctuations were within 2-3%, and the share of Moscow city numbers among the total number of connections is 31% in 2023 against 34% last year. Part of the decline in popularity of these numbers is due to the audience switching from landlines to mobile phones.
The reduction in demand for
Moscow city numbers among the company’s current clients is 12%. The dynamics of ructions are as follows: the share in 2023 is 17.22%, in 2022 the same figure was estimated at 29.34%.
Also, if we consider each of the designated audiences separately, we can see that regional companies have become less likely to take Moscow city numbers, preferring mobile ones.
At the same time, the share of St. Petersburg city numbers among the total number of new customers connected also remained almost unchang (11.11%) in 2023 and (12.36%) in 2022. And the demand for St. Petersburg city numbers among existing customers decreased by 1.5 times. And the behavior of the audience resembles the picture with Moscow numbers.
Regions
In the first half of 2023, there was a kcrj noticeable reduction in the share of city regional numbers among all numbers purchas by new Telphin users. In 2022, the share was 17.94%, in 2023 – 11.53%.
If earlier
when a company entered the regions, a regional number was purchas by default, now, often, this does not happen, and the number is simply replac by a mobile one.
Clients increasingly correspond with companies in messengers, so for these purposes, it is not so critical for a business to have a regional number. Previously, the need to have a city number showed that the business is localized in the region and is accessible for quick communication – today, the efficiency and convenience of communications are achieved through messages in messengers.
