Social media promotion is one of the most Social Media Marketing effective ways to attract new customers for small businesses. But to achieve results, you need a competent approach and, of course, a budget. Let’s figure out what the approximate Social Media Marketing price of social media promotion is , what the money will go to and how to optimize costs.
1. Minimum budget for promotion in social networks
How much money do you need to start?
Let’s start with the main question – how much money Social Media Marketing will it take to launch social media promotion? There is no clear answer, because a lot depends on the niche, competition and your goals. But let’s estimate the minimum budget:
- Targeted advertising – from 15,000 rubles per month. There is no point in spending less, otherwise the reach will be very small.
- Account management and design – about 10,000 rubles per month if delegated to a specialist. Of course, you can try it yourself, but it taiwan email list takes time and skills.
- Content creation (photos, videos, texts) – another 10,000-15,000 rubles, depending on the volume and format.
So, roughly speaking, the minimum monthly budget for promotion in social networks is 35,000-40,000 rubles. Does this sound scary for a small business? Don’t worry, there are ways to get by with a smaller amount, more on that later.
For what period should the budget be calculated?
When planning your SMM expenses, it is belgium numbers important to understand that this is a marathon, not a sprint. Don’t expect instant returns – the first sales from social networks may come after 2-3 months of active promotion, and the payback will come even later.
Therefore, it is better to calculate the budget for at least a quarter, and better yet, for six months. During this time, a critical mass of subscribers and content will accumulate so that social networks begin to bring in real clients.
2. Distribution of budget between sites
Which social networks to choose for promotion?
Small businesses usually don’t have the resources to cover all popular social networks. And it’s not necessary – it’s better to focus on 1-2 platforms where your target audience hangs out. For example:
- Vkontakte is a universal platform, suitable for almost any niche
- Instagram – works well for the b2c segment, especially if you have a visually appealing product
- Odnoklassniki – makes sense if bianca censori net worth your audience is people over 40-45 years old
- Yandex Zen is interesting for those who want to share useful content and attract an audience from search
So before you determine the price of promotion in social networks, decide which platforms suit you best. And distribute the budget proportionally – the main part on the key social network, the rest on the second most important.