Promoting a corporate website in Yandex  Promotion of  is not an easy task, especially when it comes to the B2B segment. There are rules of the game and switzerland email list  specifics here. We will tell you how to correctly build a promotion strategy to attract the target audience and increase the visibility of the site in search results.

The first step is to understand who your target  Promotion of  audience is. In the B2B segment, these are usually company executives, purchasing managers, specialists. They have their own pain points and requests. It is important to understand what information they are looking for and what tasks they want to solve with the help of your website.

For example, if you sell production equipment, your potential customers will look for technical specifications, delivery terms, and belgium numbers warranties. And if you offer business process automation services, they will be interested in your experience, cases, and reviews from other customers.

Study the sites of competitors that are already at the top of the search results for the necessary queries. See how their information is structured, what sections they have, how the pages are designed. This will help you understand what works and what doesn’t.

But don’t blindly copy other people’s solutions. Your task is to make the site better, more useful and more convenient for your audience. Unique features and “zest” that will set you apart from others will come in handy here.

Collect the most complete semantic core – beyonce net worth a list of queries you want to promote. For B2B sites, these are usually highly specialized queries related to your field of activity. For example, “buy a metalworking machine”, “custom CRM system development”, “conduct an occupational safety audit”.

Group the collected queries by meaning and divide them into clusters. Each cluster is a potential page on your site. This way you can cover the topic in detail and give maximum useful information to users.

From the entire list of queries, select the most priority ones. These can be high-frequency queries with a large volume of traffic or low-frequency, but maximally targeted. Start from the specifics of your business.

For example, if you sell expensive equipment, it is more profitable for you to promote using low-frequency queries like “buy machine X in city Y”. Yes, the traffic will be small, but almost every visitor is your potential client, ready to buy.

Each page of your website needs quality content – ​​text that will close the user’s query and give him a comprehensive answer. Avoid general phrases and “water”. B2B audiences value specifics, facts and figures.

Show your expertise in the niche. Talk about the intricacies of production, share life hacks that will make life easier for customers. Use professional vocabulary, but explain complex terms. Support the information with diagrams, graphs, photos and videos.